Remember that cute little site you built several years ago? The one you spent so much time, energy, and money on? If it still looks like it did back then, it’s costing you money and you may be putting your business at risk of going out of business. Here’s why your website needs an upgrade and why your site could lose revenue if it doesn’t get an update soon.

The cost of bad design

We spend our days looking at websites. We interact with them, click around, leave behind a few cookies and clicks on ads. How we perceive those sites impacts their success—not just today but in years to come. It’s not only about ugly websites that have disappeared or about ugly websites that continue to succeed (though there are plenty of examples for both). Bad design leads to poor user experience which leads to lost business opportunities. An ugly website might never recover from an initial stumble; it could end up costing your business more than you think in lost revenue and lost credibility. A lot more than you may realize. For example, a study by Incapsula found that 64% of users will leave a site after three seconds if they find it difficult to navigate while research by Google shows how 47% of users abandon e-commerce sites if they don’t load within three seconds . Additionally, 50% of users will abandon a site if its pages take longer than four seconds to load . Those stats paint an ugly picture: People don’t want to deal with bad design because it costs them time and money. If your website is causing problems for potential customers , what does that mean for lost revenue? If 47% of people can’t even wait three seconds before abandoning an e-commerce site , what does that mean for lost sales?

The cost of out-of-date design

Many businesses are content to design a website that looks like other websites. But when your website looks exactly like all of your competitors, you’re not going to get much attention or generate many leads. An out-of-date design could be costing you sales; potential customers are likely to give up on converting if they’re drawn in by a substandard site. Worse still, outdated websites also put people off using your company altogether—think about how many times you’ve visited a website only to close it down because it felt dated or wasn’t engaging enough? When people experience frustration with an ugly website they generally won’t come back again. So, don’t lose out on business: keep your website looking current and functional. A recent study found that 73% of online shoppers say poor quality web design is one of their biggest pet peeves. It doesn’t matter whether you’re selling B2B or B2C goods and services, buyers need a visually stimulating shopping experience before parting with their cash. If your website doesn’t deliver, people will go elsewhere for their purchases (which isn’t good for business). With so many great templates available today, there really is no excuse for having an out-of-date website.

The chance you’ll go out of business

Due to how easily a business can go out of business, you should never skimp on creating an ugly website. An ugly website is worse than not having a website at all because it would cost you money as your revenue would continue to diminish over time. Once your site is built, if it doesn’t create profit for your business, you’re going to lose more money than what it cost to build. There are cases where sites have been designed by amateurs that cost businesses thousands of dollars that could have been easily avoided if they had just hired a professional. Build a clean, responsive website or don’t build one at all. Let potential customers judge your company with their own eyes before they even come in contact with any of your staff. An ugly website costs you money through lost revenue. How? By making people leave your site after 5 seconds due to how unappealing it looks; which means no conversion. Conversion is key to selling products online because that’s what gets cash into your pocket, plain and simple. If you have an old fashioned looking website people will leave without buying anything or filling out a form so that you can follow up with them later about their purchase.

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