The Surprisingly Different Marketing Tactics of Small Businesses in the UK and US (Part Two)

Advertising channels

 

Traditional advertising channels like print, radio, and television are used less frequently by small businesses in the UK. Instead, small businesses in the UK focus on online advertising, specifically through Google Ad’s. They also use word-of-mouth marketing and networking to get their name out there. In contrast, small businesses in the US still use traditional advertising channels like print, radio, and television, as well as online methods like SEO and social media marketing. They do not rely heavily on word-of-mouth marketing or networking.

Customer service

 

In the United States, small businesses put a premium on providing excellent customer service. This means having a friendly and knowledgeable staff, quick responses to customer inquiries, and easy-to-use systems. In the United Kingdom, however, small businesses focus more on developing relationships with their customers. They work to build trust and loyalty over time, rather than trying to win customers over with great service right off the bat. Additionally, they are not as concerned about responding quickly to customer inquiries or making their systems easy for people to use. Instead, they are focused on creating personalized interactions that will foster long-term relationships with the company.

Major differences

 

The marketing tactics of small businesses in the United Kingdom differ significantly from those in the United States. One big difference is that door-to-door sales are still much more common in the UK. This is likely because the population is more densely packed together, making it easier to reach potential customers. Another big difference is that radio advertising is far more popular in the UK than it is in the US. This may be because radio stations are required by law to air a certain amount of public service announcements, which provides free ad space for small businesses. Finally, direct mail campaigns are also much more common in the UK than they are in the US. In fact, sending out direct mail is often one of the first steps in a new business’s marketing strategy. Again, this may be because the population density means that there are more people on each street or block who might be interested in a particular product or service.