Traditional advertising channels like print, radio, and television are used less frequently by small businesses in the UK. Instead, small businesses in the UK focus on online advertising, specifically through Google Ad’s. They also use word-of-mouth marketing and networking to get their name out there. In contrast, small businesses in the US still use traditional advertising channels like print, radio, and television, as well as online methods like SEO and social media marketing. They do not rely heavily on word-of-mouth marketing or networking.
In the United States, small businesses put a premium on providing excellent customer service. This means having a friendly and knowledgeable staff, quick responses to customer inquiries, and easy-to-use systems. In the United Kingdom, however, small businesses focus more on developing relationships with their customers. They work to build trust and loyalty over time, rather than trying to win customers over with great service right off the bat. Additionally, they are not as concerned about responding quickly to customer inquiries or making their systems easy for people to use. Instead, they are focused on creating personalized interactions that will foster long-term relationships with the company.