Get reviews from clients
If you’re a service-based business, use your network and ask friends and family for testimonials about your work. You could also offer a special deal or freebie for new customers who recommend you to others. Be sure to display these reviews on your website, on business cards and in any other marketing material you create. If you’re creating physical products, seek out beta testers who will give feedback on early versions of your product—and review it after it launches. The next step is to get some press coverage: if you have a unique angle, write an op-ed piece for a local newspaper; if not, reach out to bloggers who cover similar topics. The key is to start with one publication (or blogger) and then move onto another once that initial piece runs. And don’t forget offline options like networking events and speaking engagements.
Post on social media
Social media is a powerful way for companies to connect with their audiences, build relationships and drive traffic. While many small businesses do invest in social media advertising, not all marketing budgets include full-time social media managers. The good news is that you can still market your business successfully even if you don’t have an extensive budget. Here are some tips on how you can save money while still managing your company’s presence on social media platforms
Your initial engagement with social media should be focused on setting up accounts, optimizing them for search and building a network of followers who are genuinely interested in your product or service. Take advantage of any built-in analytics tools each platform offers as well so you can monitor what types of content resonate best.
Approach local media outlets
Local media outlets are a great way to get your business’s name out there with very little cash spent. Write a press release, contact local journalists and show them that you’re an expert in your field and a viable source of information. They may also run quotes from you in their articles about your industry. If enough write-ups come out about you, it could have a positive impact on your search engine optimization (SEO). These days, press is good for business!
Get interviewed online
Getting interviewed by a journalist is a great way to promote your business. The trick is doing it without spending a ton of money on traditional marketing techniques like print ads or radio spots. Getting a writer interested in interviewing you doesn’t have to be that hard; they’re always looking for interesting stories, and businesses with fascinating backstories have an advantage over those that don’t. If you can create a story about how your company was founded, how you developed your product or service, or even just how you came up with an innovative new idea—you could get some free exposure. Just make sure that when journalists come calling, you’ve got something good to tell them!
Don’t be afraid to email cold leads
Cold emailing might not be popular, but it’s still a great way to get started in B2B sales. When most people think of cold calling, they picture themselves reaching out to warm leads—people who may or may not have heard of their business. In fact, there are plenty of leads who aren’t warm at all and are often happy when you contact them. These so-called cold leads include people who haven’t engaged with your company yet (for example, they haven’t visited your website), as well as those who don’t know you exist. While these prospects may seem intimidating at first glance, cold emailing can help make that initial connection and lead to a sale down the line.