How to tell if your website is bad
They all go bad at some point.
Before you open your doors to the public, it’s important to know if your website’s broken and fix it if it is. In this guide, we’ll tell you how to tell if your website is bad and give you some tips on how to fix it if it is. This guide was written with website owners in mind, but anyone interested in understanding more about the online space will find it helpful as well.
10 signs your website is bad
A great way to determine whether or not you need to call in a pro for website repairs is to look for some of these common issues. Here are 10 signs that your website may be broken and in need of an update. If you spot one, don’t panic! Many problems can be fixed with a little work, but it’s best to get professional help if you’re not sure where to start. Check out our full list of website repair services here.
Your Site Loads Slowly
One of the leading causes of a broken website is a site that’s too big. Don’t let yours become one! To avoid being flagged as having a slow site, keep it under 1 MB in size and make sure its file size stays low after running compression. You can also make sure that graphics are smaller than 100KB; from there, you can use image optimization software such as TinyPNG or ImageOptim for better compression rates. When it comes to loading speeds, less really is more!
People Can’t Find You
Before you can start repairing or rebuilding a broken or damaged website, it’s important to determine why exactly it was broken in the first place. The reason might be that users couldn’t find you on search engines, they couldn’t read your site’s content because of layout problems, or they had a hard time navigating through all of its pages.
There Are Typos in Text Content
If you see typos, grammatical errors, or misspellings on a site, that site probably isn’t being maintained. Good webmasters are usually on top of their game, but mistakes do happen. If you spot any typos on a page—or if anything doesn’t seem right—it could mean that someone at that company isn’t doing his or her job. It could also be an indicator of a broken CMS (content management system) and/or broken links.
Broken Links and 404 Errors
404 errors happen when a user clicks on a broken link and lands on a page that doesn’t exist. If you have large amounts of 404 errors on your site, it can be an indication that you’re not updating or monitoring your pages correctly. Whether it’s for keywords or broken links, make sure to stay organized. If you want help managing it all, consider outsourcing some of these services (or hire somebody who knows what they are doing).
Badly Organized Design Elements
Is it easy for customers to find what they’re looking for? Is your site too busy and hard on their eyes? Before you decide that you need a redesign, look closely at these design elements. Even a new coat of paint may make all the difference.
Poorly Written, Missing, or Irrelevant Text
Fixing a poorly written, missing, or irrelevant text page can sometimes be as simple as updating the page’s content. If you want people to be able to find information on your site, make sure it’s available by adding text to pages that are blank or clearly irrelevant.
The Site Is Overwhelming (Too Much Information)
Perhaps you’ve crammed too much information onto a single page, overwhelming users and preventing them from accomplishing their goal. Or perhaps you don’t have enough on one page (or any pages) for people to figure out what you do. Website repairs are often best achieved by moving certain pages off-site or by adding new ones; often, though, it’s easiest just to delete old pages altogether and let natural link growth fill in any holes.
Outdated Marketing Messages and Calls-to-Action
Many business owners don’t realize it, but their marketing material may be broken. Does your site have calls-to-action that no longer make sense? Is there a message you have on every page of your site that doesn’t actually align with what you do? If so, it’s time for some quick website repairs. Head over to my Web Marketing World infographic to learn more about how and why outdated marketing messages and calls-to-action can ruin conversions.
Misspelling of Keywords in Search Engine Optimization (SEO)
A misspelling of a keyword when doing SEO can result in a broken website. If you’re seeing a 404 error page, it’s usually because of broken links or errors in HTML coding. To repair broken websites, try hiring an experienced web developer for a consultation or fix the problem yourself using online resources such as W3Schools and YouTube.
How a Bad Website Will Lose Your Business Money
A bad website will cost you customers, money and potentially your reputation. Why? You may be losing out on business to a competitor with a better looking website or maybe people are too scared of making a purchase from you because of a poorly designed website. Either way, it’s costing you money! Have someone take a look at your site for any potential problems that can hinder people from finding what they need or simply don’t want to deal with an ugly site. Even if nothing immediately comes up, knowing what changes would make things better will allow you as much time as needed in addressing those things when they do arise. Better to know now rather than later!