KISS – Keep It Simple, Stupid.

An effective website doesn’t need to be complicated, and in fact, it can be detrimental to your business if you make it too complex. Your website should do what it needs to do—sell your products or services—and not much else. A website with too many bells and whistles may distract potential customers, while ignoring the basics of your business can hurt the bottom line in the long run. If you’re looking for a cost-effective option that works well, then you should consider working with an experienced Portland web design company.

The web design industry is changing

Businesses are moving away from bespoke website designs and towards simpler, more flexible sites. This trend is called responsive web design, and its aim is to create websites that are easy to maintain and update. In fact, since we launched our latest website in May 2014, around half of new customers have chosen responsive design. The good news for businesses trying to reach as many potential customers as possible with their website is that responsive design makes websites easier than ever to promote. 

Simple sites are catching up

According to recent research, simpler website designs make visitors more likely to buy a product or service. This means that your website’s conversion rate plays an important role in whether your company succeeds or fails. We compiled some of our most popular design tips into one post to help you get started with improving your website’s conversion rate and designing better websites overall. 

Simple sites have fewer problems

The more intricate your website design, configuration and code are, the more problems you can expect to have. This isn’t to say that a complicated site doesn’t work; of course it does! It means that your users will have more problems because there are so many factors for them to contend with. In other words, if your website has been giving users problems in terms of load time or functionality, odds are good that it’s too complex. But why keep things overly complicated? Simplicity brings solutions and success. Take Reddit for example; their entire site consists of nothing but text-based posts and links. Simple websites simply convert better than complex ones.

A simple site can be more effective

A lot of entrepreneurs think that their site needs to be complicated or sophisticated in order to attract customers. But a simple website can do just as good of a job, if not better. When someone comes across your site, they don’t want to see fancy flash and tons of content; they want to know that you’re providing them with value and convenience. The simpler your site is, and the more easily people can find what they’re looking for, there’s a greater chance that they’ll stay on your site longer, interact with your brand, and ultimately make purchases from your online store.

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