Simple websites are scientifically better

Simple websites are scientifically better: The power of minimalism in web design

Simple design isn’t always the best design, but when it comes to websites, simplicity can be a powerful tool. The key is knowing how to harness the right kind of simplicity in your web design so that your message can be conveyed and understood by your audience with ease and clarity, while also complementing your brand with minimal distractions and clutter. With these simple tips, you can learn how to make the most of simplicity in your web design – whether you’re just starting out or already have years of experience.

5 Reasons Why Minimalist Websites Beat Complex Ones

Minimalist websites offer many advantages over their complex counterparts. Here are just five reasons why simple is better. 

There are numerous other advantages to getting a simpler website as well.

  1. It is easier for search engines to index smaller sites, so you can enjoy higher rankings with less effort than you would need if you were using larger images or Flash graphics that may require lots of programming work or plugins to run them properly.
  2. Simple sites also do not bog down servers as much as their larger competitors do, meaning you won’t get hit with high fees or service charges when your business starts growing rapidly.
  3. Simple Sites Appeal To Larger Audiences One obvious advantage that minimalist websites hold over complex ones is that they appeal to a wider audience.
  4. Simple Websites Are More Readable Since most people scan text rather than read it word-for-word, smaller fonts and fewer colors mean your site will be more readable overall. This allows visitors to absorb more information about what you offer without having to deal with extraneous fluff on every page.
  5. A minimalist website will have a smaller size, which means it will load faster and save your visitors time and bandwidth. Most people today browse on mobile devices where data usage is expensive; so keeping your site small could actually translate into more customers who view it because they aren’t having to worry about making sure their data allowance is not used up by an unnecessarily large site.

Clarity

Minimalist designs eliminate all but absolutely necessary content and features, making your website clear and easy to use. Clarity is crucial for small businesses that need to compete with giants like Amazon and Walmart – smaller businesses don’t have brands to protect or loyal customers to win over. Customers will make snap decisions about your business based on things like website load time, ease of navigation, and trustworthiness. Those quick-decision customers will not stay around if they find their experience confusing or frustrating; in fact, confusion can lead to 100% bounce rates at some businesses. If you want your small business to survive a full four years into 2022 (and beyond), you must invest in clarity.

Authority

When designing a website, it is important to remember who your users are and what goals they want to accomplish. You can create an image for your brand but ultimately you have to deliver on users’ needs. In 2022, small businesses will be searching online for answers about their problems; if those business owners find your simple site that addresses their problem, they will choose you over more complex sites. Optimize for clicks instead of impressions and make sure that whatever action you ask customers to take is easy and seamless. Making things as easy as possible isn’t just good usability, it’s good science!

Simplicity

Minimalist designs engage your customers more because they’re less distracting. Simplicity means that you’re giving them content and nothing else—you want to leave them wanting more. Simplicity also allows for faster load times, which is especially important as we move toward a mobile-first world. They’re also easier to maintain! A simple website can be updated much more quickly than a complicated one, reducing wasted time and resources. With so many reasons supporting minimalist site designs, it’s clear that business owners should start thinking about simplifying their own sites sooner rather than later.

Speed

A website that loads faster also encourages your visitors to stay longer and browse more pages. According to Statistic Brain, a page load time longer than 3 seconds results in a 7% drop off for e-commerce sites. To put that into perspective, if you have 100 visitors per day, then you’re losing an average of 14 potential customers per month! In today’s fast-paced business world, nobody has time for slow websites.

Less Work For The Mind

Studies have shown that our minds work best when we do less. This Less is More approach appears to apply to all areas of life, and it’s especially relevant for website design. More isn’t always better; clutter can actually distract from your message and become more work for people to process. Think about how a messy living room or kitchen affects your ability to focus on a favorite TV show or cook a meal. It’s harder, right? With fewer distractions around you, you can think more clearly and solve problems quicker (or at least be happier when they’re resolved). When it comes to designing a business website in 2022, you’ll achieve both objectives by embracing minimalism.

Is Minimalism Right For My Business?

Minimalism can be a major draw for many companies; some businesses will be more successful using a minimalist website, while others will want to give it a pass. It’s important to take an honest look at your business and its goals when deciding whether or not it’s right for you. Consider these questions before you commit to adding or updating your website in hopes of making it more simple and minimalistic

A Website Is More Like A Drivers License Than a Business Card

A Website’s ROI is ALWAYS high

A website now a days has become more like a driver’s lience than a business card. Even 10 years ago it was not only expensive to have a site built for a business but it was not easy. We didn’t have platforms like WordPress and Wix to use to just “throw something up”. But more importantly, now that a site can just be “thrown up” anywhere, how can it stand out and how can it be profitable? Honestly it doesnt matter, since a website is so common place, you can. just throw on up and start making money.



Why Websites Are Still Relevant

The internet has created countless opportunities for businesses. One of these opportunities includes building a business website to attract consumers and clients. While some have wondered whether or not websites are still relevant, we can assure you that they are more important than ever. As technology continues to advance and business models evolve, there are still a number of benefits to creating a website for your brand.

Why Websites Are Very Effective

It’s very common to hear about how websites are an ineffective tool for marketing and sales purposes. That, however, couldn’t be further from the truth; in fact, website ROI (Return on Investment) is ALWAYS very high. Websites provide a number of benefits that make them an effective way to market your business, build brand awareness, increase traffic, and generate leads. Here are some reasons why websites have such a high ROI:

 

Online Advertising Is Too Expensive

Online advertising has really blown up in recent years. With new technologies like mobile ads, pop-ups, and videos, you can reach more people than ever before. The Internet offers a ton of potential customers, but it also comes with steep costs that quickly add up. If you’re struggling to make a profit online, it might be time to reassess your budget—you may not be spending as much as you think. Online Advertising Is Too Expensive: Online advertising has really blown up in recent years. With new technologies like mobile ads, pop-ups, and videos, you can reach more people than ever before. The Internet offers a ton of potential customers, but it also comes with steep costs that quickly add up. If you’re struggling to make a profit online, it might be time to reassess your budget—you may not be spending as much as you think. Here are five tips for lowering your website’s cost per acquisition (CPA): 1) Cut out expensive services (like AdWords) until you’re making money 2) Use retargeting 3) Don’t spend on video 4) Keep track of how many visitors convert 5) Have patience! Remember: It takes about six months for most businesses to start seeing any kind of return on their investment.

 

A $1,000 Website Will Get You Further Than a $1,000 Facebook Ad Campaign

Although many people believe Facebook ads can drive website traffic, having a $1,000 website will get you further than spending that money on a Facebook ad campaign. You can build your own website in less than an hour with WordPress or Squarespace, and you can be up and running for about $10/month. Most websites have a conversion rate of between 2% and 5%, so if you spend $100 to acquire 1,000 website visitors, you’ll likely make between $200 and $500 in sales. If you spend $100 to acquire 1,000 visitors through Facebook ads (which has a much lower conversion rate), you’ll likely make between zero dollars and fifty dollars.

How Websites Help Sales

Website ROI is usually high, but it depends on how you’re using your website. There are two main uses for a website: customer acquisition and lead generation. For example, Amazon does a fantastic job at both of these. They have a large number of products that they sell directly to customers, as well as a large number of products they use to generate leads. If you can find ways to do both with your website, then your website will likely have a very high ROI.

 

The New Way to Measure Success on Your Website

Website effectiveness is measured using three factors. Website ROI refers to revenue generated from a specific website campaign, traffic refers to how many individuals have visited a website, and online visibility shows how much an internet user can recall about your company after visiting your site. There are new ways to measure success, because it allows you to set goals for each area of website performance. With these new metrics, you can decide what it will take for you to be effective on any given platform. This way, when you do create a new campaign or launch a new website, you know exactly what type of results you need to achieve in order to be successful. This also gives insight into which areas need improvement so that there is room for growth within your business.

 

Bonus Tips for Improving Website ROI

Make Sure Your Website Is Mobile Friendly: More than 50% of web traffic in 2017 was from mobile. It’s hard to make money from your website if users can’t access it on their phones and tablets. Make sure your website displays properly on all devices, otherwise you could be missing out on a lot of visitors—and potential customers. Consider adding a mobile-friendly label to your site to let search engines know that it works well on smartphones. Also make sure that any images are optimized for smaller screens (less than 1MB).

 

Until Next Time – Your Beloved Website Wizards

 

Loud Mouthed Media

How to Save Money by Hiring a Professional

The Short Answer? Be Organized. More Organized Than Your Designer.

As an entrepreneur or small business owner, you know the importance of having a website that looks great and works well to help attract new customers to your business and convert them into paying clients. But even if you’re running on a tight budget, there are still ways you can save money by hiring someone to build your website professionally — and make sure it’s search engine optimized to bring in the most customers possible — without sacrificing quality or customer service along the way.



Get an idea of what you need

If you’re going to hire a professional, do your research. Find some websites that you like and get an idea of what you want. Figure out what features you need in order for your website to be successful.

Do you know how many pages you want?

There are tons of different kinds of web design options out there, but if you don’t know how many pages you need, your designer may end up building something you don’t need. Before you hire someone, make sure that you understand what your website will be used for and have an idea of how many pages it will include. Once that’s established, it’s time to find someone who can help bring your site to life.

What do you want it to look like?

This is an important question to ask yourself. For example, if you’re creating a website for your restaurant, you might not need all of these features: integrated e-commerce, interactive video etc. When it comes time to pay for your new site, make sure that you’re getting what you want at an affordable price. A good professional should be able to explain everything in detail before they start building so there are no surprises when it comes time to pay!

What will be on each page?

A professionally built website will not only help you make more money, but it will also take off some of your workload. When you are looking for a professional to build your website, make sure that they can provide every page and tool that you need. This includes contact information for your website, links for social media accounts and e-commerce features in case you plan on selling products or services online.

Which services are included?

When you’re looking for a website design and/or development company, make sure you find one that offers professional services in addition to reasonably priced packages. A website looks good when it’s being built but will also need regular upgrades and edits—and if you don’t have experience doing these things yourself, your website could become outdated or even lose traffic as Google updates its algorithm.

What can I expect from the designer/developer?

How can you ensure that your professionally built website is working hard for you? As an entrepreneur, you want your business to grow. A professionally designed and developed website will attract new customers. You should know what kind of services are included in any professional design package before signing on with a designer or developer. For example, if you’re paying someone $3,000 for a website build, what do you get for your money? What services does it include? What kind of results can you expect from your professionally built website? Do they offer search engine optimization (SEO) as part of their service or do they outsource SEO to another company? Ask questions! The more questions you ask, the better prepared you’ll be when it comes time to work with a designer/developer.