Politics and marketing are intertwined in so many ways, it’s impossible to talk about one without the other. No matter what side of the political fence you sit on, the way you feel about politics will affect how you choose to market your business and how effective that marketing will be. Here are some tips to help you navigate the tricky waters of politics and small business marketing.
Marketing in Political Times
In the days following the election, marketers had to make a decision: either take a side and risk alienating customers, or remain apolitical in order to maintain customer loyalty. The stakes are high for small businesses, who may not be able to afford taking a political stand. However, brands that do speak up risk alienating more than half of their potential customers. For example, when Macy’s announced they would continue carrying Ivanka Trump’s clothing line after Donald Trump was elected President, they received backlash from consumers. Similarly, when TGI Fridays offered discounts to both Hillary Clinton and Donald Trump voters during the campaign season but later deleted any reference to Trump after his victory, many took to social media with complaints about the company’s actions. Maintaining neutrality might seem like the safer option, but it also has consequences. Brands must remember to take into account all of their audience, including those on different sides of the aisle. Brands should have a strategy ready ahead of time so they don’t make rash decisions in the wake of any election result.
How To Deal With Current Affairs
It can be hard to know how to handle current events and politics when marketing your business. But if you’re looking for a way to deal with the mix, here are a few points to keep in mind:
– The first thing you need is an understanding of your customers’ opinions. Do they share the same views as you? How do they feel about what’s going on? And how does that effect their perception of your company? Does it make them more likely to buy from you? Less likely? More hesitant or interested in making a purchase? You’ll want to understand this before deciding how to respond.
– Next, try focusing on issues other than politics. When there’s something that seems like it’ll never end (or at least will take awhile), it can be tempting to turn every conversation into political debate. But talking about anything else also has its benefits. For example, if your blog post focuses on health benefits instead of trying to get people fired up about politics, it might attract those who usually disagree with you but still care about health. Plus, some of the people who would have disagreed might read your blog post too and be convinced by your argument. Of course, this won’t work for everyone – it depends on your audience. Just don’t let disagreements over politics stop you from promoting what’s important to you!
Online Sensitivity Is On The Rise
In today’s political climate, consumers are more sensitive to what they see and hear. When a company posts something that is perceived as being insensitive to any group, it can create a domino effect. If one person shares the post online and sees that others are also offended by it, they might share their own opinion or link back to the original post. This could lead to even more people seeing the post and sharing their reactions, which could then lead to people not purchasing from that company in the future. Online users do have less filter for what they say when expressing themselves. However, marketing teams should still use social media to reach out to potential customers with useful information about the products that are available.
Are Marketers Are Worried?
It’s important to remember that there are many aspects of the administration’s policies that could be beneficial. For example, with lower taxes and less regulations, small businesses will have more money to grow their operations and hire new employees. That said, if your business is heavily reliant on international trade or has a large percentage of employees who are immigrants from other countries, then you may have to pay more attention to how things are going, politically. At the end of the day, there is always some way to take advantage of any political situation or condition. What it comes down research. Data is everything in marketing now, so you need to know what people want in order for marketing efforts to be effective. And this is true for everyone, not just big brands like Nike or Coca-Cola.
What To Do About It?
Marketers are now in a position where they have to be even more vigilant about how their messaging may be perceived, which means that the stakes are higher than ever before. Here’s what you can do to avoid running into any trouble:
1) Make sure your marketing plan is focused on attracting your target audience rather than trying to change anyone’s mind. 2) Be sensitive to how your marketing message might be received in different cultures and regions, as well as by people with different political views. 3) If possible, stay away from using inflammatory language or imagery. 4) If necessary, use an objective third-party media source for visuals or other material in your marketing campaign. 5) Be sensitive to how your marketing message might be received in different cultures and regions, as well as by people with different political views. 6) If possible, stay away from using inflammatory language or imagery.It is imperative for marketers to ensure that all messaging will be viewed in the best light possible given current events. There are many opportunities out there for businesses willing to take risks, but those who fail to understand potential pitfalls could face disaster if they don’t exercise caution when executing campaigns.