Small businesses should be treated like the foundations they are – Part Two

The history of the small business

You may be surprised to learn that small businesses were the dominant business model in the Wild West, a place known for its larger players. In fact, during the heyday of America’s frontier, around the 1860s and 1870s, a whopping 97 percent of businesses were small operations. A simple reason is that it was easier to start smaller at the time: You didn’t need much to get started and large capital investments weren’t necessary. The rapid expansion out west after the Civil War was fueled by construction—of buildings and railroads—and small business owners formed powerful coalitions with other local businesses as more cities grew rapidly.

Where can I find help for my business idea?

Before you get too deep into a business idea, it’s helpful to know where to find help when you need it. In fact, many cities and states have resources for small businesses that can save you a lot of time and headache. Look for state departments or municipal offices dedicated to small business resources or entrepreneurship; in most cases, these groups are focused on helping aspiring entrepreneurs like yourself succeed by offering training, grants and loans, mentorship programs and other services designed to help new businesses grow. For example, check out your local chapter of SCORE: This nonprofit organization provides free advice to entrepreneurs looking at new opportunities as well as existing businesses in search of improvements.

How can your small business boost your local economy?

As your business grows, so does your community. When you hire new employees to help you with all that growth, that’s money being put back into your local economy. If you buy from other businesses in town (your local plumber or painter, for example), that’s creating a cycle in which local businesses thrive and grow, which supports more growth for small businesses. If you want to see your area benefit, support small business growth by hiring employees locally and shopping at nearby stores. You might even be able to partner up with other entrepreneurs in your area on projects; collaboration is key when it comes to building up an entire community. In order for every business owner in your area to succeed, you need everyone working together. You never know what opportunities will come along if you do – maybe one day you’ll be buying office supplies from another entrepreneur!

Should I have a website for my small business?

A website is an absolute must for any business, whether you’re selling products or offering services. If you have a brick-and-mortar store, it’s very important to have an online presence. Customers do not want to be bothered with directions to your business; they look it up online and head right over. Don’t underestimate just how big a role websites play in our lives these days. As we continue to move toward a more paperless society, businesses are taking note and getting on board with having an online presence that engages customers and keeps them coming back. The good news is that there are tons of options out there when it comes to starting a small business website—some of today’s best small business websites can be built in less than 21 Days, insert seamless plug for our new e-book. The main thing is knowing what type of site will work best for your company and what features will make it easier for people who visit your site to convert into paying customers.


Until Next Time, “Buy a website, so your business can he seen seen liked.”

-Loud Mouthed Website Designers

Small businesses should be treated like the foundations they are – Part One

The Small Business Economy the Foundation of the American Economy.

There are roughly 5.7 million small businesses in the United States, and their businesses are vital to our economy. Small businesses produce about half of America’s gross domestic product (GDP), create nearly two-thirds of new jobs annually, and employ around 52 percent of the private sector workforce. Furthermore, 90 percent of new jobs come from small businesses, so it’s no surprise that so many people consider starting their own small business when they leave a corporate job or retire from their previous business venture.

What is a small business?

According to Entrepreneur, a small business is generally considered an independently owned and operated company with annual revenue under $25 million. Revenue is important because it’s a key metric that defines a small business. It does not, however, define its value in society. A number of other metrics are more meaningful than revenue when defining what makes a small business truly great. These metrics include whether or not employees have ownership in their jobs and how much an owner cares about his or her employees’ lives outside work as well as company growth over time . Small businesses help everyone—from customers to communities to owners—as long as they continue to contribute toward success metrics that have remained constant throughout history: creativity, hard work and dedication.

Why are small businesses important?

Small businesses are the foundation of the American economy. But what does that mean? More than just a few mom-and-pop stores, small businesses play an important role in creating jobs and allowing the U.S. to compete globally.  Small businesses create more than 50 percent of all new jobs in America, according to Small Business Administration data.

How many are there?

The number of small businesses in America has grown from about 15 million to 30 million over that time. Since then, small businesses have dominated U.S. job creation, particularly during difficult economic times; almost two-thirds of all net new jobs since 2009 have been created by small businesses. However, according to recent data from The Global Entrepreneurship Monitor (GEM), 20 percent less Americans said they were willing to start a business in 2011 than they did in 2007. That doesn’t mean small businesses aren’t succeeding—they are. More and more people are finding success through entrepreneurship, whether it be starting their own company or finding part-time work as an independent contractor for others. 

How does the small business do more for Americans than Federal policy.

Small businesses help everyone in a number of ways, according to a small business advocacy group called NFIB (National Federation for Independent Business). Small businesses have been called the backbone and the lifeblood of U.S. economy. These are not idle words; statistics show just how much small businesses do to help everyone. The following is from an NFIB white paper on its website: In fact, when it comes to jobs, small firms create more than 70 percent of all new private sector jobs each year. The report goes on to say that nearly half of all Americans either own or work at a small business. According to another study by SBA (Small Business Administration), one-third of America’s workforce is employed by companies with fewer than 20 employees. And another study showed that more than half of all workers are employed by companies with fewer than 100 employees. It’s also important to note that two-thirds of all net new jobs created since 1980 were created by startups less than five years old. That’s right: Two-thirds! 

Part Two…Coming Soon


Until Next Time, “Don’t Do What Tony Stark Would Do, Do Your Own Thing”

-Loud Mouthed Website Designers

Don’t overthink it – a simple website is all you need

KISS – Keep It Simple, Stupid.

An effective website doesn’t need to be complicated, and in fact, it can be detrimental to your business if you make it too complex. Your website should do what it needs to do—sell your products or services—and not much else. A website with too many bells and whistles may distract potential customers, while ignoring the basics of your business can hurt the bottom line in the long run. If you’re looking for a cost-effective option that works well, then you should consider working with an experienced Portland web design company.

The web design industry is changing

Businesses are moving away from bespoke website designs and towards simpler, more flexible sites. This trend is called responsive web design, and its aim is to create websites that are easy to maintain and update. In fact, since we launched our latest website in May 2014, around half of new customers have chosen responsive design. The good news for businesses trying to reach as many potential customers as possible with their website is that responsive design makes websites easier than ever to promote. 

Simple sites are catching up

According to recent research, simpler website designs make visitors more likely to buy a product or service. This means that your website’s conversion rate plays an important role in whether your company succeeds or fails. We compiled some of our most popular design tips into one post to help you get started with improving your website’s conversion rate and designing better websites overall. 

Simple sites have fewer problems

The more intricate your website design, configuration and code are, the more problems you can expect to have. This isn’t to say that a complicated site doesn’t work; of course it does! It means that your users will have more problems because there are so many factors for them to contend with. In other words, if your website has been giving users problems in terms of load time or functionality, odds are good that it’s too complex. But why keep things overly complicated? Simplicity brings solutions and success. Take Reddit for example; their entire site consists of nothing but text-based posts and links. Simple websites simply convert better than complex ones.

A simple site can be more effective

A lot of entrepreneurs think that their site needs to be complicated or sophisticated in order to attract customers. But a simple website can do just as good of a job, if not better. When someone comes across your site, they don’t want to see fancy flash and tons of content; they want to know that you’re providing them with value and convenience. The simpler your site is, and the more easily people can find what they’re looking for, there’s a greater chance that they’ll stay on your site longer, interact with your brand, and ultimately make purchases from your online store.

Simple websites are scientifically better

Simple websites are scientifically better: The power of minimalism in web design

Simple design isn’t always the best design, but when it comes to websites, simplicity can be a powerful tool. The key is knowing how to harness the right kind of simplicity in your web design so that your message can be conveyed and understood by your audience with ease and clarity, while also complementing your brand with minimal distractions and clutter. With these simple tips, you can learn how to make the most of simplicity in your web design – whether you’re just starting out or already have years of experience.

5 Reasons Why Minimalist Websites Beat Complex Ones

Minimalist websites offer many advantages over their complex counterparts. Here are just five reasons why simple is better. 

There are numerous other advantages to getting a simpler website as well.

  1. It is easier for search engines to index smaller sites, so you can enjoy higher rankings with less effort than you would need if you were using larger images or Flash graphics that may require lots of programming work or plugins to run them properly.
  2. Simple sites also do not bog down servers as much as their larger competitors do, meaning you won’t get hit with high fees or service charges when your business starts growing rapidly.
  3. Simple Sites Appeal To Larger Audiences One obvious advantage that minimalist websites hold over complex ones is that they appeal to a wider audience.
  4. Simple Websites Are More Readable Since most people scan text rather than read it word-for-word, smaller fonts and fewer colors mean your site will be more readable overall. This allows visitors to absorb more information about what you offer without having to deal with extraneous fluff on every page.
  5. A minimalist website will have a smaller size, which means it will load faster and save your visitors time and bandwidth. Most people today browse on mobile devices where data usage is expensive; so keeping your site small could actually translate into more customers who view it because they aren’t having to worry about making sure their data allowance is not used up by an unnecessarily large site.


Minimalist designs eliminate all but absolutely necessary content and features, making your website clear and easy to use. Clarity is crucial for small businesses that need to compete with giants like Amazon and Walmart – smaller businesses don’t have brands to protect or loyal customers to win over. Customers will make snap decisions about your business based on things like website load time, ease of navigation, and trustworthiness. Those quick-decision customers will not stay around if they find their experience confusing or frustrating; in fact, confusion can lead to 100% bounce rates at some businesses. If you want your small business to survive a full four years into 2022 (and beyond), you must invest in clarity.


When designing a website, it is important to remember who your users are and what goals they want to accomplish. You can create an image for your brand but ultimately you have to deliver on users’ needs. In 2022, small businesses will be searching online for answers about their problems; if those business owners find your simple site that addresses their problem, they will choose you over more complex sites. Optimize for clicks instead of impressions and make sure that whatever action you ask customers to take is easy and seamless. Making things as easy as possible isn’t just good usability, it’s good science!


Minimalist designs engage your customers more because they’re less distracting. Simplicity means that you’re giving them content and nothing else—you want to leave them wanting more. Simplicity also allows for faster load times, which is especially important as we move toward a mobile-first world. They’re also easier to maintain! A simple website can be updated much more quickly than a complicated one, reducing wasted time and resources. With so many reasons supporting minimalist site designs, it’s clear that business owners should start thinking about simplifying their own sites sooner rather than later.


A website that loads faster also encourages your visitors to stay longer and browse more pages. According to Statistic Brain, a page load time longer than 3 seconds results in a 7% drop off for e-commerce sites. To put that into perspective, if you have 100 visitors per day, then you’re losing an average of 14 potential customers per month! In today’s fast-paced business world, nobody has time for slow websites.

Less Work For The Mind

Studies have shown that our minds work best when we do less. This Less is More approach appears to apply to all areas of life, and it’s especially relevant for website design. More isn’t always better; clutter can actually distract from your message and become more work for people to process. Think about how a messy living room or kitchen affects your ability to focus on a favorite TV show or cook a meal. It’s harder, right? With fewer distractions around you, you can think more clearly and solve problems quicker (or at least be happier when they’re resolved). When it comes to designing a business website in 2022, you’ll achieve both objectives by embracing minimalism.

Is Minimalism Right For My Business?

Minimalism can be a major draw for many companies; some businesses will be more successful using a minimalist website, while others will want to give it a pass. It’s important to take an honest look at your business and its goals when deciding whether or not it’s right for you. Consider these questions before you commit to adding or updating your website in hopes of making it more simple and minimalistic

Want an Apple But Can Only Afford an Acer?

What Does a Simple Website Actually Cost?

The price of having a simple website designed and developed depends on many factors, including the number of pages you want your site to have, the complexity of the design, and what your goals are with the site (is it just to share information with clients or do you want to sell products through your website as well?). Regardless of how many features you want in your website, here’s an overview of how much some basic websites cost.

Ranges for the Easy – Basic Websites
A quick search online will show you the cost of a website varies wildly, so what’s the typical year cost of a simple website? In 2016, the average was around $2,000 – $5,000. Generally speaking, web design ranges from as little as a few hundred dollars for a basic platform to tens of thousands for a site with custom programming and creative content. The price is also determined by what your needs are: is it for business or personal use? Is it ecommerce enabled? These all have an impact on the price. Remember: You get what you pay for! If you don’t need anything complicated, sites like Wix can be great options because they’re inexpensive and easy to use. But if you’re looking for something more customized—perhaps even including some coding work—you’ll likely want to hire a professional designer/developer directly.

Ranges for Medium – Customized Web Sites
First, you’ll need to decide whether you want a customized website or one based on WordPress (or some other platform). Custom websites can range from $5000-$20000+, depending on what your website needs are. Do you want an e-commerce site? Do you want custom functionality and/or design? Do you need hosting? How about all of those things? Those things, plus others will affect your price range. A basic WordPress site starts at $60/year.

Ranges for Complex – Creative and SEO Websites
What is Custom? A custom website isn’t necessarily high-end—it’s just one that is tailored to your business, offers full functionality, and reflects your image. Additionally, most of these websites are hybrid sites, which mean they can be viewed on computers and mobile devices. For example, an ecommerce site typically requires responsive design so users can easily check out their products on any device. Lastly, web designers use WordPress as a foundation for many custom websites because it offers developers great flexibility in creating new features and functionality.

Ranges for Very Complex – Enterprise Solutions
The range of price for website development can be huge, depending on the website itself. On the low end, simple websites will only cost you the design time to create them. An average-sized site might cost $5,000 – $20,000 to design and build. And more complex sites may have million-dollar budgets that include custom hardware and software solutions. The cost of building a website is not just about how large it is; it also depends on what you need it to do. What Did Apple’s First Website Cost? Apple’s first website was created in 1996 by Mike Stern, who built it using basic HTML tables with plain text links. He put together 20 screenshots taken from Mac OS System 7 and laid out all of Apple’s products with text descriptions underneath each image. The page didn’t even use any CSS or Javascript! It took him about three weeks to develop at a cost of $1,200—which means if he had been working for minimum wage, his hourly rate would have been less than 50 cents an hour!

So what do I do now?
I am going to need to decide what kind of site I want, who I want it to appeal to, and what I can do with it. Once you’ve figured all that out, picking your site building platform should be pretty easy. What? I haven’t chosen what kind of site yet? Well then you will definitely need some help from my friend Google. Decide what sites you like to use, what features you like, and what you would want to have in your website if you were your own customer?

Your Site’s Ugly and Its Costing You Money (PART TWO)

Remember that cute little site you built several years ago? The one you spent so much time, energy, and money on? If it still looks like it did back then, it’s costing you money and you may be putting your business at risk of going out of business. Here’s why your website needs an upgrade and why your site could lose revenue if it doesn’t get an update soon.

The Cost of Rushing Your Website

Websites like Wix or Squarespace are nice to use. They make it really easy to get started, and they give you a lot of templates that look pretty good out of the box. But if you’re trying to build a site that matches your brand, it will cost you money in lost revenue down the road because it’s not your brand. It may save you some time up front, but they don’t teach you how to build sites yourself so when something breaks, or something needs changing (like a color update), or perhaps even just some content gets updated—you’re screwed. You need someone else (aka an expert) to fix your site if anything changes; often times for a hefty price tag! Now think about what happens if your business is booming? Suddenly, you have more customers coming through than ever before and things are getting hectic. If you’ve built your website on a platform like Wix or Squarespace (or any other DIY website builder), suddenly all those extra customers means you can’t keep up with support requests because now it requires more than one person to manage everything on these platforms. And then suddenly everything starts breaking left and right and customers start leaving because their experience isn’t great anymore…and suddenly, your company is out of business….all because of bad planning! This doesn’t mean you shouldn’t try DIY tools at all. In fact, we recommend them!

The Risk of Making Your Website Yourself

Many small businesses and solopreneurs think about making their website themselves to save money. While it can cost a few hundred dollars to outsource the design and development, you don’t want to be the site owner that is mocked as having an ugly website in today’s digital world. Look around at your favorite websites – they may have some initial awkwardness too but they didn’t have to waste their time trying to make the site look right. Designing a professional website can help build credibility for your business and give you peace of mind knowing your online presence is well-respected by potential customers and clients. Plus, it saves you time so you can focus on growing your business rather than maintaining an ugly site. Making your own website isn’t worth losing valuable time and revenue. The investment in hiring a professional web designer will pay off exponentially in more ways than one! Not only will you avoid any appearance of poor taste, you’ll gain more trust from those visiting your site due to its polished presentation.
And it doesn’t stop there; people judge books by their covers (your website) too! If you’re serious about creating a positive first impression with potential customers or clients, then invest in yourself with great branding elements like images or videos that illustrate what sets your company apart from others!

When Do You Hire a Website Designer

At some point in your company’s life cycle, you might find yourself asking how much does it cost to hire a website designer? Maybe your site has run its course. Maybe it looks just like all of your competitors. Or maybe you just don’t have time to figure out how to make it work for you. These are great reasons to find someone to take over your site and make it right—or if not right, better than what you have. There is no set answer as to when it’s time to hire a web designer or developer. Some businesses get by with basic sites that they build themselves, while others need more complex solutions that require professional assistance.

Your Site’s Ugly and Its Costing You Money (PART ONE)

Remember that cute little site you built several years ago? The one you spent so much time, energy, and money on? If it still looks like it did back then, it’s costing you money and you may be putting your business at risk of going out of business. Here’s why your website needs an upgrade and why your site could lose revenue if it doesn’t get an update soon.

The cost of bad design

We spend our days looking at websites. We interact with them, click around, leave behind a few cookies and clicks on ads. How we perceive those sites impacts their success—not just today but in years to come. It’s not only about ugly websites that have disappeared or about ugly websites that continue to succeed (though there are plenty of examples for both). Bad design leads to poor user experience which leads to lost business opportunities. An ugly website might never recover from an initial stumble; it could end up costing your business more than you think in lost revenue and lost credibility. A lot more than you may realize. For example, a study by Incapsula found that 64% of users will leave a site after three seconds if they find it difficult to navigate while research by Google shows how 47% of users abandon e-commerce sites if they don’t load within three seconds . Additionally, 50% of users will abandon a site if its pages take longer than four seconds to load . Those stats paint an ugly picture: People don’t want to deal with bad design because it costs them time and money. If your website is causing problems for potential customers , what does that mean for lost revenue? If 47% of people can’t even wait three seconds before abandoning an e-commerce site , what does that mean for lost sales?

The cost of out-of-date design

Many businesses are content to design a website that looks like other websites. But when your website looks exactly like all of your competitors, you’re not going to get much attention or generate many leads. An out-of-date design could be costing you sales; potential customers are likely to give up on converting if they’re drawn in by a substandard site. Worse still, outdated websites also put people off using your company altogether—think about how many times you’ve visited a website only to close it down because it felt dated or wasn’t engaging enough? When people experience frustration with an ugly website they generally won’t come back again. So, don’t lose out on business: keep your website looking current and functional. A recent study found that 73% of online shoppers say poor quality web design is one of their biggest pet peeves. It doesn’t matter whether you’re selling B2B or B2C goods and services, buyers need a visually stimulating shopping experience before parting with their cash. If your website doesn’t deliver, people will go elsewhere for their purchases (which isn’t good for business). With so many great templates available today, there really is no excuse for having an out-of-date website.

The chance you’ll go out of business

Due to how easily a business can go out of business, you should never skimp on creating an ugly website. An ugly website is worse than not having a website at all because it would cost you money as your revenue would continue to diminish over time. Once your site is built, if it doesn’t create profit for your business, you’re going to lose more money than what it cost to build. There are cases where sites have been designed by amateurs that cost businesses thousands of dollars that could have been easily avoided if they had just hired a professional. Build a clean, responsive website or don’t build one at all. Let potential customers judge your company with their own eyes before they even come in contact with any of your staff. An ugly website costs you money through lost revenue. How? By making people leave your site after 5 seconds due to how unappealing it looks; which means no conversion. Conversion is key to selling products online because that’s what gets cash into your pocket, plain and simple. If you have an old fashioned looking website people will leave without buying anything or filling out a form so that you can follow up with them later about their purchase.

Good Websites, Gone Bad.

How to tell if your website is bad

They all go bad at some point.

Before you open your doors to the public, it’s important to know if your website’s broken and fix it if it is. In this guide, we’ll tell you how to tell if your website is bad and give you some tips on how to fix it if it is. This guide was written with website owners in mind, but anyone interested in understanding more about the online space will find it helpful as well.

10 signs your website is bad

A great way to determine whether or not you need to call in a pro for website repairs is to look for some of these common issues. Here are 10 signs that your website may be broken and in need of an update.  If you spot one, don’t panic! Many problems can be fixed with a little work, but it’s best to get professional help if you’re not sure where to start. Check out our full list of website repair services here.

Your Site Loads Slowly

One of the leading causes of a broken website is a site that’s too big. Don’t let yours become one! To avoid being flagged as having a slow site, keep it under 1 MB in size and make sure its file size stays low after running compression. You can also make sure that graphics are smaller than 100KB; from there, you can use image optimization software such as TinyPNG or ImageOptim for better compression rates. When it comes to loading speeds, less really is more!

People Can’t Find You

Before you can start repairing or rebuilding a broken or damaged website, it’s important to determine why exactly it was broken in the first place. The reason might be that users couldn’t find you on search engines, they couldn’t read your site’s content because of layout problems, or they had a hard time navigating through all of its pages.

There Are Typos in Text Content

If you see typos, grammatical errors, or misspellings on a site, that site probably isn’t being maintained. Good webmasters are usually on top of their game, but mistakes do happen. If you spot any typos on a page—or if anything doesn’t seem right—it could mean that someone at that company isn’t doing his or her job. It could also be an indicator of a broken CMS (content management system) and/or broken links.

Broken Links and 404 Errors

404 errors happen when a user clicks on a broken link and lands on a page that doesn’t exist. If you have large amounts of 404 errors on your site, it can be an indication that you’re not updating or monitoring your pages correctly. Whether it’s for keywords or broken links, make sure to stay organized. If you want help managing it all, consider outsourcing some of these services (or hire somebody who knows what they are doing).

Badly Organized Design Elements

Is it easy for customers to find what they’re looking for? Is your site too busy and hard on their eyes? Before you decide that you need a redesign, look closely at these design elements. Even a new coat of paint may make all the difference.

Poorly Written, Missing, or Irrelevant Text

Fixing a poorly written, missing, or irrelevant text page can sometimes be as simple as updating the page’s content. If you want people to be able to find information on your site, make sure it’s available by adding text to pages that are blank or clearly irrelevant.

The Site Is Overwhelming (Too Much Information)

Perhaps you’ve crammed too much information onto a single page, overwhelming users and preventing them from accomplishing their goal. Or perhaps you don’t have enough on one page (or any pages) for people to figure out what you do. Website repairs are often best achieved by moving certain pages off-site or by adding new ones; often, though, it’s easiest just to delete old pages altogether and let natural link growth fill in any holes.

Outdated Marketing Messages and Calls-to-Action

Many business owners don’t realize it, but their marketing material may be broken. Does your site have calls-to-action that no longer make sense? Is there a message you have on every page of your site that doesn’t actually align with what you do? If so, it’s time for some quick website repairs. Head over to my Web Marketing World infographic to learn more about how and why outdated marketing messages and calls-to-action can ruin conversions.

Misspelling of Keywords in Search Engine Optimization (SEO)

A misspelling of a keyword when doing SEO can result in a broken website. If you’re seeing a 404 error page, it’s usually because of broken links or errors in HTML coding. To repair broken websites, try hiring an experienced web developer for a consultation or fix the problem yourself using online resources such as W3Schools and YouTube.

How a Bad Website Will Lose Your Business Money

A bad website will cost you customers, money and potentially your reputation. Why? You may be losing out on business to a competitor with a better looking website or maybe people are too scared of making a purchase from you because of a poorly designed website. Either way, it’s costing you money! Have someone take a look at your site for any potential problems that can hinder people from finding what they need or simply don’t want to deal with an ugly site. Even if nothing immediately comes up, knowing what changes would make things better will allow you as much time as needed in addressing those things when they do arise. Better to know now rather than later!

Do you need a website for my small business?

The Short Answer?  Nope.


These days, having a website to showcase your small business and its products and services seems like common sense. After all, almost every consumer does their research online before making a purchase, so why wouldn’t you want to make it easy for potential customers to find your company? But creating and maintaining an effective website isn’t cheap. In fact, some small businesses don’t even bother to have one at all – they decide it’s not worth the trouble or money. As you consider whether or not you need a website for your small business, here are some things to think about.


What does a website do for a business?
A website has a couple of advantages over a traditional brochure. It allows you to reach an audience that may be interested in your products or services, but may not have come across them in their local area. For example, if you’re selling tutoring services, having a website and listing tutoring classes on sites like Yelp allows people searching for tutors to find you. They could easily drive past your brick-and-mortar location and never know you were there otherwise! You also don’t have to worry about sharing limited space with other businesses who might be trying to sell competing products or services: they’ll only see what’s on your website when they search. Having a website is great, but isn’t it expensive?

How much does it cost to create a small business website?
There’s a lot of talk about ROI in digital marketing. Does a website generate more traffic? Does it earn more revenue? While there isn’t a simple yes or no answer to these questions, there are some steps you can take to make sure that your small business website is worthy of your investment. The first step is knowing whether or not there’s value in having a website at all. It might seem obvious: If you have a product or service to sell, then having an online presence makes sense. But even if you think you want one, don’t just go creating one on a whim—do your research and consider whether it would be worth investing time and money into creating and maintaining an online presence.

What should I do if I already have one?
If you’re wondering whether or not to get a new website, there are some questions you should ask yourself. What kind of information does your site have? How is it presented? Is it easy to find? How often do you update your website? Do your customers check for updates regularly? These are all crucial factors when deciding if you should create a new website. For most small businesses, getting a new website isn’t necessary just because it’s old.

Are their legal implications to not having a small business website?
Although a small business website is not legally required, it’s becoming so common that many consumers expect to see one. If you don’t have one and someone finds out, they may assume your company isn’t legitimate or doesn’t care about their experience with your brand. This could cause potential customers to move on to another provider who does have an online presence and invest in their company instead of yours.

Is it possible to run an online small business without a website?
The short answer is yes. It’s possible to run an online small business without a website, but it’s less common, more challenging and generally more expensive to do so than if you have one. If your small business has no products or services that require people to find you online, there’s little reason to spend money on a web presence. But if your company does sell something that requires people to find you in order to purchase it—or even just learn more about what you offer—you should definitely consider building a website as part of your marketing strategy.

Is Web Design An Artform?

Short Answer? Yep.

When you think of art, maybe you picture things like sculpture, painting, or film. Sometimes when you think of art, maybe you picture things like music or poetry. What do you think of when you hear the word art? Do you even think of web design as being art? Well, it’s time to expand your thinking and realize that web design really can be considered an artform in its own right, just like the rest of the things you consider to be art.

Web Design as Art

Today, we’re going to talk about web design. You see, web designers often think they’re alone in creating a piece of content—one that truly represents who they are and what they stand for. But if you really think about it, when it comes to showcasing yourself and your brand or product on a website, isn’t that exactly what you’re doing? If so, wouldn’t that make your work more than just a series of text blocks and images? So, let’s begin with one of my favorite quotes: Art is anything you can get away with. – Andy Warhol Nowadays, there is such a wide variety of mediums available to us as artists (or should I say web designers?) that we can create almost anything imaginable. That being said, why not take advantage of those opportunities? Why not give your users something unique and original?

Web Design is problem solving

Just like any other business, a business that designs websites for clients must solve problems for them. The best designers will take into account what their customers need and come up with a solution that addresses those issues. Once you learn how to translate those needs into real solutions, you can begin offering your services to potential clients. The process might seem simple enough, but it takes practice and time to learn how to solve your client’s problems so well they won’t even realize they were having problems in the first place.

Aesthetics vs. Usability

The big debate in web design is whether usability or aesthetics should win out. This question is still hotly debated amongst designers and clients, with no clear consensus on which method yields better results. However, what is clear to many of us is that both methods are important to include in a project; if aesthetics come at the expense of usability, you’re likely to find frustrated users—and vice versa.

What Makes Web Design So Different From Other Forms of Art?

Traditionally, artists spend years working toward a degree in their chosen field. In other words, they master a craft before they earn recognition for it. Web designers on the other hand, can publish work to millions of people with very little in terms of formal training or accreditation. Anyone can become a web designer — all you need is access to software and information on how to use it. As such, there’s no barrier to entry for new designers; anyone can create a website and call themselves a web designer. This has led many people to question whether web design should even be considered an art form at all. And yet despite its lack of regulation, we still consider web design as much more than just functional coding – it’s also beautiful!

Is Creating Great Web Design Hard Work Or Talent Based?

Anyone who has ever tried to learn how to draw or paint can tell you how difficult it is, but they also know if they stick with it, over time, they can do better. You’ll find that drawing and painting also take a lot of practice—the more you do it, typically, the better you get. With that in mind, I often ask my clients if their designers are talented or hard workers when I work with agencies.

The Museums That Are Honoring Web Designs Like A Work Of Art

Online, you can see your favorite works of art from museums around the world. Can you also visit a gallery that features original and unique websites like a work of art? The answer is yes; in fact, there are at least two museums that offer website galleries. Read on to learn more about these fascinating institutions. You may even want to check out their online exhibits yourself!

Who Would Have Thought Web Design Could Be Considered An Artform?!

Web Design is about more than just what a website looks like – it’s about how it functions, flows and connects. All of these aspects of web design are wrapped up into a beautiful package that sits in front of us every day. In many ways, this is exactly how fine art works: it presents itself to us in both visual and conceptual forms. While some people may not consider web design as an art form, there are many parallels between it and traditional fine arts.