A Website’s ROI is ALWAYS high
A website now a days has become more like a driver’s lience than a business card. Even 10 years ago it was not only expensive to have a site built for a business but it was not easy. We didn’t have platforms like WordPress and Wix to use to just “throw something up”. But more importantly, now that a site can just be “thrown up” anywhere, how can it stand out and how can it be profitable? Honestly it doesnt matter, since a website is so common place, you can. just throw on up and start making money.
Why Websites Are Still Relevant
The internet has created countless opportunities for businesses. One of these opportunities includes building a business website to attract consumers and clients. While some have wondered whether or not websites are still relevant, we can assure you that they are more important than ever. As technology continues to advance and business models evolve, there are still a number of benefits to creating a website for your brand.
Why Websites Are Very Effective
It’s very common to hear about how websites are an ineffective tool for marketing and sales purposes. That, however, couldn’t be further from the truth; in fact, website ROI (Return on Investment) is ALWAYS very high. Websites provide a number of benefits that make them an effective way to market your business, build brand awareness, increase traffic, and generate leads. Here are some reasons why websites have such a high ROI:
Online Advertising Is Too Expensive
Online advertising has really blown up in recent years. With new technologies like mobile ads, pop-ups, and videos, you can reach more people than ever before. The Internet offers a ton of potential customers, but it also comes with steep costs that quickly add up. If you’re struggling to make a profit online, it might be time to reassess your budget—you may not be spending as much as you think. Online Advertising Is Too Expensive: Online advertising has really blown up in recent years. With new technologies like mobile ads, pop-ups, and videos, you can reach more people than ever before. The Internet offers a ton of potential customers, but it also comes with steep costs that quickly add up. If you’re struggling to make a profit online, it might be time to reassess your budget—you may not be spending as much as you think. Here are five tips for lowering your website’s cost per acquisition (CPA): 1) Cut out expensive services (like AdWords) until you’re making money 2) Use retargeting 3) Don’t spend on video 4) Keep track of how many visitors convert 5) Have patience! Remember: It takes about six months for most businesses to start seeing any kind of return on their investment.
A $1,000 Website Will Get You Further Than a $1,000 Facebook Ad Campaign
Although many people believe Facebook ads can drive website traffic, having a $1,000 website will get you further than spending that money on a Facebook ad campaign. You can build your own website in less than an hour with WordPress or Squarespace, and you can be up and running for about $10/month. Most websites have a conversion rate of between 2% and 5%, so if you spend $100 to acquire 1,000 website visitors, you’ll likely make between $200 and $500 in sales. If you spend $100 to acquire 1,000 visitors through Facebook ads (which has a much lower conversion rate), you’ll likely make between zero dollars and fifty dollars.
How Websites Help Sales
Website ROI is usually high, but it depends on how you’re using your website. There are two main uses for a website: customer acquisition and lead generation. For example, Amazon does a fantastic job at both of these. They have a large number of products that they sell directly to customers, as well as a large number of products they use to generate leads. If you can find ways to do both with your website, then your website will likely have a very high ROI.
The New Way to Measure Success on Your Website
Website effectiveness is measured using three factors. Website ROI refers to revenue generated from a specific website campaign, traffic refers to how many individuals have visited a website, and online visibility shows how much an internet user can recall about your company after visiting your site. There are new ways to measure success, because it allows you to set goals for each area of website performance. With these new metrics, you can decide what it will take for you to be effective on any given platform. This way, when you do create a new campaign or launch a new website, you know exactly what type of results you need to achieve in order to be successful. This also gives insight into which areas need improvement so that there is room for growth within your business.
Bonus Tips for Improving Website ROI
Make Sure Your Website Is Mobile Friendly: More than 50% of web traffic in 2017 was from mobile. It’s hard to make money from your website if users can’t access it on their phones and tablets. Make sure your website displays properly on all devices, otherwise you could be missing out on a lot of visitors—and potential customers. Consider adding a mobile-friendly label to your site to let search engines know that it works well on smartphones. Also make sure that any images are optimized for smaller screens (less than 1MB).
Until Next Time – Your Beloved Website Wizards
Loud Mouthed Media