I’m sure that if you have a small business, you don’t have money to waste on ineffective marketing strategies. You want to make your marketing dollars work as hard as possible. The following eight strategies are ones that have worked well for me, and I think they will be effective for many other small businesses out there as well!
1) Create a Plan
There are lots of low-cost marketing strategies out there and they can help you get your name out to new customers. The biggest thing to keep in mind is that these aren’t quick fixes; it takes time to build brand recognition, so if your strategy revolves around getting people on social media or other platforms immediately, it might not be worth your time. Here are eight low-cost marketing strategies small businesses can use now.
2) Host Events
Hosting networking events is a great way to market your business, especially if you’re in a competitive industry. This marketing strategy allows you to connect with a variety of people and bring them into your network; it also helps people become aware of what you do, even if they aren’t immediately ready to buy. The key here is patience: Don’t expect anyone to sign up right away; instead, treat these events as opportunities to generate leads by making connections and building trust over time.
3) Write Articles
Writing articles is one of those simple marketing strategies that can have a big impact. It’s not complicated, you don’t need any special skills or training and it doesn’t cost much to set up. As well as generating some interest in your business, which could lead to new customers, writing articles on a regular basis also helps you keep your website fresh and relevant—always an important consideration when choosing a small business marketing strategy.
4) Run Contests
Running a contest can be a low-cost marketing strategy. Contests are fun and exciting, and they help establish a sense of community around your brand. Make sure to clearly explain how people enter, give them multiple ways to do so (such as Facebook or Twitter), and reward winners with free products or coupons. Of course, like any marketing activity, contests require you to have a product or service worth talking about in order to get people excited enough about it that they’ll enter your contest!
5) Use Your Website as an Event Calendar
Use your website to make it easy for customers to keep track of upcoming events. They don’t have to go anywhere else—they can stay on your site, which is good for you because it increases your chances of being at or near the top of search results when people are searching online. It’s also a nice way to collect additional information about who your customers are and what they want.
6) Share Videos on Social Media
If you have a knack for creating content, there’s no shortage of social media platforms that can help you earn cash and recruit followers. YouTube is by far one of the most popular sites on which to post videos, but other platforms such as Instagram, Snapchat and Vine can also be used. As with all these platforms, though, you’ll need to build up an audience before your videos will start bringing in views. This takes time. But once you do, many of these sites are free to use or offer affordable advertising options. A good way to get started on any platform is by posting useful how-to videos.
7) Use Email Marketing to Build Relationships
Email marketing is a low-cost way to build relationships and let people know about your business. By using email marketing, you’re not just selling; you’re also providing value and trying to help solve your subscribers’ problems. If you want to keep it simple and small, use email lists to stay in touch with existing customers on an occasional basis. If you have more time and resources, create a drip campaign that sends automated emails at specific times over several weeks or months. This type of campaign requires more effort up front but can pay off if done correctly.
8) Guest Post on Popular Sites
Guest posting is another popular tactic among businesses hoping to attract new customers. If you’re willing to write posts on other sites, you can place links in your author bio, directing readers to your own site. You can also use guest posting as a way to increase search engine optimization (SEO) on your site. Search engines love fresh content and will reward you if they see you consistently posting on other sites.