Why Would Your Small Business Hire a Professional Website Designer?
As more and more small businesses go online to market their products and services, the need for high-quality small business websites becomes greater and greater. Small business owners can create their own websites, but it’s often easier to hire a professional web designer to get the job done right the first time around. Here are eight reasons you should consider outsourcing your website design needs to an experienced, professional web designer rather than trying to do the work yourself.
They will spend more time on your small business website.
If you’re running a business, you probably have much less free time than you used to. While being self-employed is one of the best choices some people have ever made, it also means that there are only 24 hours in the day and no vacation time. This might be why more and more small business owners are getting ready to take their company to the next level with professional small business website. The truth is, hiring a professional designer could significantly help your company’s branding and marketing efforts – but what about search engine optimization? One of the best ways to attract potential customers is by being able to appear on search results pages organically.
Your Small Business Website standards.
Failing to hire a professional website designer not only can potentially harm your business, but it could damage your reputation. In the highly competitive world of today’s business world, it is imperative to have an eye-catching website design. Professional designers make sure that their designs are top notch and up-to-date with modern web standards. They also use Search Engine Optimization (SEO) techniques so you will be able to be found more easily by potential customers using search engines like Google and Bing.
Their work is more consistent
The beauty of hiring someone to design your small business website design is that you’ll always have something attractive to show off to your visitors. This means that your site will be uniform in appearance, which will give it more professionalism and help people take it more seriously. That being said, if you’re not a web designer yourself and aren’t confident enough to know what works best in terms of aesthetic appeal, you may want to hire someone who’s professional at what they do and can create an appealing site.
More web design experience means more creativity
A good web designer has many years of experience in designing small business websites and is intimately familiar with the design trends, which means you can be sure your business website will stand out from the pack. When it comes to a website redesign, more experience means more creativity. After all, no one knows better what looks good on the web than someone who’s had a successful track record of developing them.
They are faster than freelancers
Designing and developing a small business website can be an overwhelming process and if you’re not up to the task, hiring a professional will save you time, effort in the long run and with just a few clicks. The average freelance designer spends over 8 hours designing one page (with research) while professionals can complete it in less than 3 hours. Plus, your site will look more professional because they’ll have all of the knowledge needed to produce high-quality graphics, web design, typography etc.
They can design your whole brand, not just your business website
A professional website designer can not only create your site, but also the branding and imagery that represents it. From logo design to corporate stationery, a quality web designer can execute all of your graphic design needs. In addition to digital aesthetics, they can consult you on things like online marketing campaigns and SEO to get the most out of your website design investment.
They understand the internet better and thus are better website builders.
Today, most people search online before buying. Ninety-six percent of consumers say that online shopping makes the process easier and more convenient. You want your website to be found among the trillion-plus other websites on the internet! But if you’re thinking about designing your own website from scratch, think again. The vast majority of websites are professionally designed, and for good reason. For starters, professional designers know how to make sites look good on all devices (including desktops, laptops and mobile devices). If you don’t have a custom domain, have no idea how to take your products online (ecommerce site or online store), using a Wix website, Shopify or need a few web pages modified so the entire website provides a great experience for your potential customers, we can help.
They can make sure your site works properly across devices, thus being user friendly.
It’s the worst feeling in the world when your site looks different on one device than it does on another. That can be really frustrating and time-consuming to fix. There are a lot of intricacies that go into making sure sites work well across all devices, so we recommend you hire an experienced professional who understands these nuances inside and out. Our team has vast experience ensuring every little detail is accounted for, which means your website will always be gorgeous no matter what screen size or browser you’re using.
They keep up with technology trends to stay ahead of competitors, marketing and seo tools, included.
Hiring a professional to design your website will help you stay ahead of the technology trends that can shape your business. It’s difficult to keep up with all the changes, which is why it pays off in the long run to hire someone who specializes in designing websites for small businesses. A professional designer will also have an idea about what technologies are on the horizon and how they could affect your business. They take care of technicalities: If you’re not good at coding or don’t know much about digital security and software updates, hiring a website designer means they take care of those technical details for you so you can focus on running your business. They come up with innovative ideas: Professionals bring their creativity to the table when building a website for your small-business needs.
No more worrying about updates
A small business website professional has the experience and skills necessary to keep your website fresh and updated with new technologies that you may not have time to learn and to ensure that your potential clients have the best experience possible. Newer versions of WordPress have overhauled their content management system so that anyone can easily make updates on the fly, with just a few clicks, but if you don’t know what you’re doing there are all sorts of ways to bork it up. If anything, be reassured by the fact that a professional web designer will deal with maintenance tasks like this so they won’t be falling on you. And, if everything goes wrong and your site gets hacked? It’s got nothing to do with your skills as an entrepreneur.
While it might seem like the DIY web design option is the cheaper and better way to go, this is not always true. In fact, you’ll need time and skills to create your own small business website. On top of that, there’s hosting costs, maintenance fees and other expenses that come with running an online business. For a modest budget, you can get all that you need in a website: provide an online store, connect to your social media links, sell physical or digital products through an online store, provide a great experience for your site visitors and even show up well in the search engine results.